Due to limited economic resources and high poverty levels, many students and adults in Nicaragua do not have access to books and reading materials. As a result many students have difficulty with basic reading, comprehension and writing skills. The nonprofit organization, Seeds of Learning, is addressing this need through an innovative Reading Campaign which encourages and incentivizes students (along with their parents) to read every day. Each participating student sets a personal reading goal and tracks their progress with a reading log. Each student receives a small prize of school supplies and story books when their target is reached, as a way of celebrating their achievement and also providing them with reading materials at home. Staff members also lead activities to further engage and motivate students, such as story hour, craft activities, music, skits and puppet shows.